Modelogic Promo Video 2015

Last December we enlisted the help of talented photographer and director Todd Wright  to create a promo video showcasing some of our wonderful models. We decided it should  be a studio shoot with simple but gorgeous lighting, a great soundtrack and lots of energy.  Our friend and stylist Harman Dhillon   pulled clothes from Haute Hippie, Lulus, H&M, Paige Denim & Joes, for looks that ranged from casual to glittery. Annie Radigan, our wonderful and colorful makeup artist got the talent looking gorgeous for all of their closeups.  Models flew in from all over, LA, NY, Atlanta as well as some local beauties.  We shot for about 8 hours ( listening to the track about a thousand times)  and celebrated with a great dinner at Graffiatos Richmond. After a few weeks of  editing by the amazing  Damien Kincannon at 7th Son Video  we had our final project.  Both our Chicago office  and our Richmond office sent the video to our clients this month with an amazing response.  Thanks to all of the models and crew who were involved… we had a blast!

BTS and Video below!

Director: Todd Wright  /  HMU: Annie Radigan/ Stylist: Harman Dhillon-Pradhan/ HMU asst. : Shay Reinert/ Lighting asst.: Chris Thompson/ Edit: Damien Kincannon

Models: Kyle Crain /Josh Pertler /Matt Helmick /Hallie Hutchinson / Melissa Britos /LaBrea Rashad / Kristen Hauser / Kathleen McGonicle

IMG_7926 Waiting for a turn on the set

IMG_0899 Annie Radigan doing her thing

IMG_0938Hallie getting fitted by the lovely Harman


Matt and Kyle back in wardrobe

IMG_0972Kristen gets a touchup

IMG_8063One of our fav shots of the day: Josh P looking hot!


The whole team (and Matt’s sandals)

IMG_0954Halle posing for some stills

IMG_0997Finally!  Time to eat!

IMG_1005Its a wrap!


Happy Viewing!

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